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Director, Technical Marketing Engineer
Bengaluru, IndiaJob Summary
Are you ready to build and lead NetApp's technical marketing presence in India? As Director, Technical Marketing Engineering, you will build NetApp's center of excellence for technical marketing in our Bangalore, India office. from the ground up: taking on an early-stage team and rapidly growing both its size and its impact.
You will be both a team builder and have the hands-on technical credibility to inspire, measure, and improve the capabilities of world-class Technical Marketing Engineers (TMEs). NetApp TMEs own technical marketing end-to-end for one or more assigned technology areas: defining the technical narrative, value proposition, claims, and competitive story for integrated solutions that solve customer challenges using NetApp products and, where relevant, partner products. As the team's leader, you will set the technical and quality bar for the team, and build the org design, hiring plan, and structure the team needs as it scales.
You will do this working side-by-side with Product Marketers as part of the Integrated Product & Platform Marketing (IPPM) organization's Technical Evangelism & Marketing (TEM) function, and in partnership with Product Management and Engineering teams in India and worldwide. As the senior TME leader based in Bangalore, you will be the primary point of local leadership and escalation for India-based Product Management and Engineering partners, and you will partner closely with peer TME leaders across the Americas and EMEA to keep one consistent technical narrative and operating model across every region, while fully owning the TME charter for your assigned subset of products and solutions.
If you're excited by the challenge of building a world-class technical marketing team, staying hands-on with the technology to lead from the front, and shaping how NetApp shows up technically worldwide, we want to talk to you.
Key Responsibilities
- Build and lead the Bangalore TME team: hire, onboard, and develop talent, scaling from today's strong team toward a full regional center of excellence.
- Serve as the senior in-region point of contact for India-based Product Management and Engineering partners, providing local leadership and time-zone coverage for both your covered products, and in partnership with your peer TME leaders for other products and solutions. Will be required to work in-person in the local NetApp Bangalore office a majority of the time.
- Own technical marketing end-to-end for multiple assigned technology areas. Own the team that defines the technical narrative, claims, proof of value, and competitive story for integrated solutions, integrated into the overall narrative set by Product Marketing.
- Collaborate with Product Management and Engineering across the product lifecycle, in India and globally, to build — and ensure your team builds — expert-level understanding of assigned products and solutions, their place in the NetApp portfolio, and how they solve customer challenges.
- Direct, and personally contribute to, your team's production of consistent, high-quality technical content and enablement: technical reports, whitepapers, reference architectures, blogs, videos, technical talk tracks, demos, and other advanced technical enablement.
- Oversee your team's self-service interactive assets, including demos, sandboxes, and TCO/ROI calculators, built with the latest AI-enabled demo-creation tools and instrumented to capture usage and customer intelligence.
- Ensure your team is visible as trusted technical subject-matter experts, evangelizing NetApp and assigned technologies at conferences, in webinars, on video, and on social media with clear, compelling technical storytelling.
- Synthesize input from customers, field teams, and sales gathered through your team's work as technical SMEs, and channel it to Product Management to inform the roadmap.
- Partner with peer TME leaders across the Americas and EMEA, and with the broader IPPM Technical Evangelism & Marketing (TEM) function, to keep one consistent technical narrative, one content standard, and one operating model across every region.
Job Requirements
- 15+ years of experience in technical marketing or related roles that span technology and marketing, including several years in a people-management or team-lead capacity.
- Proven track record building, scaling, and leading a high-performing technical team from the ground up, including hiring, developing, and managing talent. Prior experience hiring and developing technical talent in the Bangalore area strongly preferred.
- Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of the ability to attain — and coach others toward — expert-level understanding of additional technology areas. Existing expertise in NetApp technologies or the data infrastructure market is highly desired but not required.
- Demonstrated ability to craft, and to coach others to craft, technical narratives, value proof, and competitive positioning for integrated solutions.
- Excellent technical writing, communication, and storytelling skills, with a track record of setting and holding a quality bar across a team's content and enablement output.
- Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences; familiarity with modern AI-enabled demo-creation tools is highly desired.
- Strong business acumen and comfort operating as a hands-on player-coach, capable of deep technical knowledge, but passionate about delegating and teaching to develop the same skills in your team.
- Strong cross-functional and cross-regional collaboration skills, able to represent Bangalore and India within a globally distributed team and partner effectively with Product Management, Engineering, Sales, and Marketing leaders across time zones.
- Confident as a public speaker and on-camera presenter, with experience coaching others to present confidently to technical and executive audiences.
- Facility with competitive/alternatives analysis and building data-backed, testable claims.
Education
- Bachelor's degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience).
- Master's degree or MBA is a plus.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
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We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
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NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
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At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.
Applicants who would like to request an accommodation or adjustment are encouraged to Contact Us. Each request will be assessed on a case-by-case basis, in accordance with applicable laws and our commitment to equity and belonging within our culture, values and business practices. Requests will be handled confidentially and respectfully, and we will work collaboratively to identify effective solutions.
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Currently, when addressing certain hiring needs, NetApp uses the following tools:
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Our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
Note: Eightfold is not applicable to temporary hiring opportunities. If you are interested in temporary roles, you can apply via a third-party site managed by our preferred supplier, Magnit Global. Magnit Global will provide its own privacy disclosures for your review as part of the application process.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team reviews apcplications submitted through our company website only. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use AI-powered tools to assist with tasks such as identifying relevant candidates, matching skills and experience to role requirements, and conducting initial screenings. These tools support - rather than replace - human decision-making. To learn more, please see our AI Transparency Statement. If you would prefer not to engage with an AI-assisted process, you can request an alternative by contacting careers@netapp.com. Choosing an alternative process will not impact your candidacy in any way.