About NetApp
NetApp is the intelligent data infrastructure company, turning a world of disruption into opportunity for every customer. No matter the data type, workload or environment, we help our customers identify and realize new business possibilities. And it all starts with our people.
If this sounds like something you want to be part of, NetApp is the place for you. You can help bring new ideas to life, approaching each challenge with fresh eyes. Of course, you won't be doing it alone. At NetApp, we're all about asking for help when we need it, collaborating with others, and partnering across the organization - and beyond.
Head of Messaging and Governance, WW
San Jose, California, United States; Morrisville, North Carolina, United States; New York, New York, United States; Boulder, Colorado, United StatesJob Summary
The Head of Messaging and Governance leads the efforts in developing and implementing a compelling and cohesive messaging strategy that seamlessly connects brand to demand. This strategic leadership role is responsible for Intelligent Data Infrastructure (IDI) and the four key customer imperatives: Data Modernization, Cloud Transformation, AI, and Cyber Resilience
In this role, the Head of Messaging and Governance works cross-functionally to define the core narrative and foundational messaging that underpins all marketing, sales, and product development efforts. The goal is to ensure alignment and consistency across the business, creating a unified voice that resonates with the target audience and drives strategic objectives.
Job Requirements
• Messaging Framework: Define and articulate a clear, differentiated, and impactful messaging framework that ladders from Brand to Strategic Demand and accounts for Intelligent Data Infrastructure and four customer imperatives - Data Modernization, Cloud Transformation, AI, and Cyber Resilience.
• Solutions and Target Personas: Develop messaging that effectively communicates the value of our solutions to target personas, ensuring messaging is tailored to address specific needs and pain points.
• Narrative Development: Craft compelling narratives and stories that resonate with target audiences, translating complex technical concepts into clear, accessible, and persuasive messages. Leverage customer voices to bring the narrative to life.
• Brand Governance: Establish and enforce brand governance to ensure consistency and compliance across all marketing and communication channels, maintaining the integrity of the NetApp brand.
• Measurement and Optimization: Define and track key performance indicators (KPIs) to measure the effectiveness of messaging strategies and make data-driven adjustments for continuous improvement.
• Content Foundation: Build out the foundational messaging and core pillars and partner cross-functionally to ensure that it informs the creation of various marketing and sales collateral, including white papers, presentations, website copy, and more.
• Cross-Functional Collaboration: Partner closely with Product Management, Engineering, Sales, Marketing, and other relevant teams to ensure messaging consistency and alignment across all touchpoints. Gather insights and inputs from stakeholder groups and test messaging with customers and partners. This includes socializing and refining the messaging with stakeholders.
• Market Intelligence and Competitive Analysis: Partner with the Insights team, to stay informed about industry trends, competitive landscape, and evolving customer needs to continuously refine messaging and identify opportunities. Leverage analyst and influencer insights in crafting and shaping messages.
• Thought Leadership Integration: Partner with thought leadership teams to ensure that messaging is tied to thought leadership initiatives and leverages key moments in thought leadership to enhance market impact.
• Team Development and Mentorship: Lead, mentor, and inspire the Brand to Demand team, fostering a collaborative and high-performing environment.
Qualifications
• Education: Bachelor’s degree in Marketing, Communications, Business, Technology, or a related field.
• Experience: Proven experience in developing and executing messaging strategies for B2B technology companies, particularly in areas like AI, Cyber Security, Cloud, and Data Infrastructure.
• Skills: Demonstrated ability to translate complex technical concepts into clear and compelling narratives. Strong understanding of market trends, customer imperatives, and competitive dynamics within the IDI space. Experience in collaborating with cross-functional teams to drive alignment and message consistency. Excellent written and verbal communication skills. Strong strategic thinking and analytical skills. Ability to work independently and manage multiple priorities in a fast-paced environment
Preferred Qualifications
- Experience in a leadership or managerial role.
- Familiarity with marketing technologies and data analytics platforms.
- Experience in crafting messaging, storytelling.
Compensation:
The target salary range for this position is 187,000 - 278,300 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why NetApp?
We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.
We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.
If you want to help us build knowledge and solve big problems, let's talk.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.
Reasonable accommodation
If you are an applicant with a physical or mental disability requiring an accommodation, or you require a religious accommodation for any part of our application process, please email careers@netapp.com. Each request for reasonable accommodation will be considered on a case-by-case basis, consistent with applicable laws and regulations. Please note, this email address is only for accommodation requests; we do not accept unsolicited resumes.
Data privacy
We care about your privacy and, therefore, ask that you read our Candidate Privacy Notice before you submit any personal information to us.
NetApp does not carry out any solely automated decision making (i.e. the process of making a decision by automated means without any human involvement) in determining your suitability or eligibility for specific roles.
However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs. Currently, when addressing certain hiring needs, NetApp uses the Eightfold tool which can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. However, our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.
An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website or to our careers@netapp.com email address as outlined above. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.