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Sr. Product Marketing Manager/Lead
United StatesJob Summary
The Senior Product Marketing Manager will help define and bring to market a new category of enterprise data-processing technology. This person will own DataPelago's messaging, positioning, customer narratives, and go-to-market content while working closely with founders, product, engineering, the DataPelago sales team, and NetApp's Product Marketing organization.
This is not a role focused primarily on maintaining established messaging or executing a mature launch calendar. The Product Marketing Manager will help discover and articulate the market itself by identifying the strongest customer problems, refining buyer and use-case priorities, testing narratives, learning from early deals, and turning those insights into repeatable go-to-market plays.
The ideal candidate will bring a strong understanding of distributed data processing, data engineering, analytics, and AI infrastructure, plus a hands-on startup marketer mindset and experience operating in an established organization. They will help preserve DataPelago's speed and differentiated story while establishing messaging, enablement, and launch practices that can eventually scale across NetApp as the business matures.
Location: San Jose, California
About DataPelago and NetApp
DataPelago is building a new data-processing platform applying accelerated computing for the AI era. Its technology is designed to accelerate analytics and AI workloads by bringing high-performance compute closer to enterprise data.
Following its acquisition by NetApp, DataPelago combines the ownership, pace, and influence of an early-stage company with NetApp's global customer reach, resources, and enterprise relationships. DataPelago will continue operating with a focused, startup-style model while it builds a scalable business and go-to-market motion.
This is a zero-to-one environment. We are looking for builders who are energized by ambiguity, move quickly, work directly with customers, and take ownership beyond traditional role boundaries. The strongest candidates will ideally bring experience from both early-stage companies and established organizations. They will know how to build with speed while also creating the processes, partnerships, and operating discipline needed to scale successfully within a larger enterprise.
Job Responsibilities
- Develop clear, differentiated positioning for DataPelago and its accelerated data-processing platform.
- Translate complex technical capabilities into compelling customer, buyer, and business narratives, including performance, total cost of ownership (TCO), and infrastructure efficiency.
- Partner closely with NetApp's Product Marketing organization to align narratives, share market insights, coordinate launch and enablement activities, and prepare for future integration.
- Work with early customers and the DataPelago sales team to understand market needs, buying triggers, objections, and adoption barriers.
- Turn customer and field insights into messaging, sales plays, presentations, talk tracks, competitive guidance, and executive content.
- Support industry events, analyst engagement, and early product introductions.
- Partner with product and engineering to ensure messaging accurately reflects product capabilities and roadmap direction.
- Help determine which initial markets and use cases offer the strongest path to repeatable growth.
- Create enablement materials for DataPelago sellers and Solution Architects, coordinating with NetApp Product Marketing on materials intended for broader NetApp field and partner audiences.
- Test and refine messaging based on customer response, pipeline progress, competitive dynamics, and field feedback.
- Balance DataPelago's distinct identity and startup story with the reach and credibility of NetApp.
Qualification & Education
- 8+ years of related experience
- Product marketing experience in enterprise technology, data platforms, cloud, infrastructure, analytics, or AI.
- Strong familiarity with modern data-processing technologies and ecosystems, including Apache Spark, Flink, Trino, or distributed SQL engines.
- Understanding of enterprise data engineering and analytics use cases, including ETL/ELT, data preparation, data transformation, batch and stream processing, and large-scale analytics.
- Strong ability to understand complex technology and translate it into simple, differentiated customer value.
- Experience developing messaging and positioning for new or evolving products.
- Ideally, experience working in both an early-stage company and an established enterprise.
- Demonstrated ability to work directly with sales, customers, product, and engineering.
- Strong storytelling, writing, presentation, and sales-enablement capabilities.
- Experience conducting customer, market, buyer, and competitive research.
- Comfort creating strategy and content without relying on established templates or mature processes.
- Ability to move between strategic thinking and hands-on execution.
- Builder mindset, intellectual curiosity, adaptability, and strong ownership.
- Experience bringing a zero-to-one product or new category to market is strongly preferred.
The target salary range for this position is 147,900 - 191,400 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
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We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
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To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
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At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.
Applicants who would like to request an accommodation or adjustment are encouraged to Contact Us. Each request will be assessed on a case-by-case basis, in accordance with applicable laws and our commitment to equity and belonging within our culture, values and business practices. Requests will be handled confidentially and respectfully, and we will work collaboratively to identify effective solutions.
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However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs.
Currently, when addressing certain hiring needs, NetApp uses the following tools:
- Eightfold (eightfold.ai): This tool can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.
- Findem (findem.ai): This tool is used to help identify candidates whose skills and experience may be relevant to open roles at NetApp, using publicly available professional information. Findem may also be used to assist with candidate matching, AI-assisted screening, and recruitment communications.
Our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
Note: Eightfold is not applicable to temporary hiring opportunities. If you are interested in temporary roles, you can apply via a third-party site managed by our preferred supplier, Magnit Global. Magnit Global will provide its own privacy disclosures for your review as part of the application process.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team reviews apcplications submitted through our company website only. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use AI-powered tools to assist with tasks such as identifying relevant candidates, matching skills and experience to role requirements, and conducting initial screenings. These tools support - rather than replace - human decision-making. To learn more, please see our AI Transparency Statement. If you would prefer not to engage with an AI-assisted process, you can request an alternative by contacting careers@netapp.com. Choosing an alternative process will not impact your candidacy in any way.